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Barbie Girl

We were approached to pitch the digital campaign of what it meant to be a Barbie Girl and broaden perceptions. The Real Barbie Girl collection was born as this concept organically redefined what it means to be a Barbie Girl through the voice of real women themselves. Agency: Digital Kitchen, CD: Camm Rowland

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 People can upload photos or gifs and customize them with the word or trait that they feel embodies them and together, help contribute to the ever changing, fluid definition of what it means to be a women.

People can upload photos or gifs and customize them with the word or trait that they feel embodies them and together, help contribute to the ever changing, fluid definition of what it means to be a women.


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