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Made

Made is the aspirational sub brand of AARP that breaks the rules of aging and provides a lifestyle destination for influencers and innovators. As AARP looks to stay relevant with a new and bold generation of seniors, Made provides a fresh perspective of membership. Agency: Manifest, CD: Sacha Reeb, Sebastian Mueller-Soppart, CW: Meredith Heagney

 Covering bolder topics and trends, Made aims to disrupt people’s expectations of what AARP is and stands for. The brand brings a new voice to aging with confident lifestyle imagery and messaging.

Covering bolder topics and trends, Made aims to disrupt people’s expectations of what AARP is and stands for. The brand brings a new voice to aging with confident lifestyle imagery and messaging.

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